Why the ICP Comes First
Almost every acquisition problem traces back to a fuzzy ideal client profile. If you cannot name your buyer precisely, you cannot find them, reach them, or write to them well. The Cassian models treat the ICP as the starting point. Ora can explain what a sharp profile looks like in your sector, and Prose can take your rough definition and tighten it using your own materials.
What the Models Read
On the paid models, you can bring your existing positioning, your best past clients, your current target list, and your messaging. Prose reads these and reflects back patterns you may not have named: the segments where you win easily, the ones where you are competing on price, the buyer titles that actually sign. That reflection is often the most valuable part, because it turns implicit knowledge into something you can act on.
From Profile to Targets
A profile is only useful if it leads to named targets. SVNR's engagements turn the ICP into a mapped list of real decision-makers, by name, filtered by the attributes that matter in your market. The Cassian models help you reason about that mapping: which attributes are the real predictors of fit, which signals indicate readiness, and which accounts deserve attention first.
Keeping It Current
Markets move. Buyers change roles, companies raise capital, mandates shift. The flagship model is built to keep your picture current, reasoning about new signals as they appear rather than treating your ICP as a document written once and forgotten. That is what keeps a pipeline from going stale three months after the strategy was set.
